Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
Positioning, orientation and "alternative ways" of sourcing intelligence–including but not limited to Human Design–to inform business and decision-making viewed through one lens: helping entrepreneurs and founders position themselves (in life and in the market) so they can see more clearly, distinguish signal from noise and make smarter moves as they navigate forward. We toss the nonsense of industry dogma and manufactured authority to share practical truths, unconventional frameworks and perspectives you won't hear anywhere else.
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I'm Sunita. Business consultant and "non-traditional" positioning strategist. 25yrs of category innovation and strategic business experience. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, mastery of esoteric tools and a focus on systemic, practical application into everything I do.
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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals, entrepreneurial stories and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Seasonal and mostly solo with select hand-picked guests.
Episodes
68 episodes
Entrepreneurial Mindset: The Best View Isn't From the Stands [E71]
💥Work with Me SEE YOU END OF JULY FOR SEASON 3.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Game [E70]
💥Work with Me My Substack a...
Entrepreneurial Mindset: Resonance Has a Recipe. And It's Not Your Human Design Chart [E69]
💥Work with Me and it's not recognition.and it's not conversion.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Teacher [E68]
💥Work with Me My Substack a...
Founder Psychology: Why You are Driving With the Brakes On [E67]
💥Work with Me If you're like most of the entrepreneurs I work with — driven, action takers, experienced and educated, been around the block — you've already got gas in the car.&n...
Marketing Storytelling: Most Advice Is Probably Wrong For Your Business. Here's Why [E66
💥Work with Me Show Notes:"Help who you were two years ago" merged with storytelling "from your journey" is the most repeated marketing advice in the personal brand ...
4 Ways You Mess Up Your Positioning When You Use Standard Human Design Advice [E65]
💥Work with Me Show Notes Coming Soon
The Next Era Will Require a Different Kind of Intelligence [E64]
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Positioning for Entrepreneurs: You Don't Have a Marketing Problem. You Have an Identity Problem [E63]
💥Work with Me Show notes:This episode cuts through the noise and calls out what’s actually going on: why your brand isn’t landing, why strategy feels harde...
Founder Psychology: Stop Taking the Bait. Your Impatience is Profitable [E62]
💥Work with Me If you know you’re at a turning point but the direction isn’t clear, Alchemical Edge is where we fix th...
Entrepreneurial Mindset: When Things Feel Off in Your Business But You Don't Know Why [E61]
💥Work with meCredits: Originally aired on the Business Insider Roundtable with Andrew Jones.Andrew now has a new podcast Pivot Point and
Breaking Down 3 Layers of Influence — Mindset, Mastery and Deconditioning in Human Design [60]
💥Work with meResources Mentioned:1) Deconditioning (Youtube Video)2)
The Undefined Head Center: Influence Meets Bright Shiny Object Syndrome Meets Human Design [E59]
💥Work with Me Show Notes:The head center is the bright shiny object syndrome center. 50% of people have an undefined head. You're in good company.This...
Entrepreneurial Mindset: What It Means to Build Something New Without a Blueprint [E58]
💥Work with me Show Notes:Creating your own "category" is lonely. And every day you're going to question if you're crazy.This episode is for entrepreneurs bui...
Human Design Profile Lines: What No One Talks About [E57]
💥Work with Me Show Notes:What's the difference between a 2/5 and a 5/2? Between a 3/5 and a 5/3? If you think they're the same, you've been ...
Tasting the Rainbow in Business Isn’t FAFO. Here is What It Is Instead [E56]
💥Work with Me Offer mentioned<...
What AI Has to Do With Astrology [E55]
💥Work with Me ⚡️Eclipse (Readings $111) are back. Expir...
Human Design for Business: The Difference Between Shoulds and Aligned Opportunities for Sacral Beings [E54]
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What Human Design Circuitry Has To Do With Your Business Model [E53]
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What Everyone Gets Wrong About The World Clarity [E52]
💥Work with Me Episodes Mentioned:Deconditioning Video mentioned
Why Everyone is Living in the Shell of an Old Life: Highlight Reel of Prior Episode [E50]
💥Work with Me Show Notes: This was a guest spot I did on Danielle Polgar's podcast Tapped in Conversations.
Guest Episode: Why Everyone is Living in the Shell of an Old Life [49]
💥Work with Me This was a guest spot I did on Danielle Polgar's podcast Tapped in Conversations.