Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
Positioning, orientation and "alternative ways" of sourcing intelligence–including but not limited to Human Design–to inform business and decision-making viewed through one lens: helping entrepreneurs and founders position themselves (in life and in the market) so they can see more clearly, distinguish signal from noise and make smarter moves as they navigate forward. We toss the nonsense of industry dogma and manufactured authority to share practical truths, unconventional frameworks and perspectives you won't hear anywhere else.
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I'm Sunita. Business consultant and "non-traditional" positioning strategist. 25yrs of category innovation and strategic business experience. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, mastery of esoteric tools and a focus on systemic, practical application into everything I do.
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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals, entrepreneurial stories and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Seasonal and mostly solo with select hand-picked guests.
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Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal Fan Mail
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I am so happy I found you!! Everything you’re talking about in regards to creating a niche, branding, the online space of these $25,000 masterminds, the joke of people who are going out there and promising these outcomes that they have no true ability to promise people, oh my goodness, I feel like I have found my soul sister, listening to your podcast! Please ignore the grammar. I am driving so I am just so inspired to send you this right now because I was building my “niche and I was thinking about how why am I focusing on these stupid characteristics when it’s really about the spirit and energy of the person not how much money they may how old they are and where they live but anyways, I digress I just wanna say thank you so much. I did my human design chart today and I am an alchemist and I feel so at peace now and have so much more understanding and clarity of who I am and why I operate the way I operate. I don’t know if you’re still doing individual consultations but oh my goodness I just get chills even thinking about you. I would love to meet with you.
Hi Sunita. I met you on Reddit/Human Design and am really enjoying your show! I like how you get down to business, no fluff, just good info and insight. It’s working for my 1 line! Thanks so much. - Julie (aka Miss Byrd).
Hi! 3/5 MG with sacral authority here. I’m just a few months in to Human Design and I just listened to every podcast and watched two YouTube videos. I really appreciate the clarity and how straightforward you are. So much has been confirmed and I can’t wait to learn more. I could write a novel with all the takeaways, but I’m so glad I came across you. Thank you!