Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to inform entrepreneurial and personal navigation for the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make. Topics vary but all conversation flows through one lens: helping entrepreneurs distinguish signal from noise so they can make smarter moves that are right fit for them. We toss industry dogma and manufactured authority to share practical truths, unconventional frameworks and perspectives you won't hear anywhere else.
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I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation and strategic business experience. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Designâ„¢ system, mastery of esoteric tools and a focus on practical application into everything I do.
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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals, entrepreneurial stories and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.
Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
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Show Notes:
This was a guest spot I did on Danielle Polgar's podcast Tapped in Conversations.
Check out this on Danielle's Substack! She was kind enough to give me the file because she does not publish to the main players..but the video is great and worth watching!
Some conversations don’t teach.
They catalyze.
This one started as a guest appearance and turned into something much bigger — a real-time recognition of why so many capable people are forcing themselves into roles, offers, and identities that were never meant to hold them.
We talk Human Design without making it instructional. Astrology without turning it predictive. Business without pretending there’s a universal formula. Life without making it fake vulnerability BS.
Fated connections, wiring, what "frequency in business looks like in practice and so much more.
Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@proton.com