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Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to inform entrepreneurial and personal navigation for the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make. All conversation flows through one lens: helping entrepreneurs distinguish signal from noise so they can make smarter moves that are right fit for them. We toss industry dogma and manufactured authority to share practical truths and unique perspectives you won't hear anywhere else.
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I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation and strategic business experience. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Designâ„¢ system, mastery of esoteric tools and a focus on practical application into everything I do.
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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals, entrepreneurial stories and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.
Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
Why The Next Era of Leadership Will Require a Different Kind of Intelligence [E64]
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💥Work with Me
Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@proton.com
[00:00:00] Today is the New Moon in Aries. We have nine planets in Aries. We are never gonna have this again in our life.
Aries is the first sign of the Zodiac. Aries is the entrepreneur. Aries is the pioneer, and I've talked about that at length, when the podcast was called The Aligned Alchemist, the notion of us finding our way through the dark, finding our way forward, navigating the path forward on our own terms, on our quote, destiny path, as entrepreneurs fucking around and finding out, falling down, and look in the fool.
Aries is the fool. The episode I did last time, brand who are you? One of the things that is in the water collectively, regardless of what people in the business world are talking about is this notion of reinvention, which I've talked about and what's new.
I'm always. Tinkering with the description for the podcast, probably more than I should, and I'll [00:01:00] stop tinkering when I've solidified the beta for this, but I wanna feel like I really know what my bullseye for this podcast is and the person I wanna attract.
And that person is also who I wanna attract to my work. Right now, I've built an audience based on resonance and that's what matters to me. Then there'll be times for making it a little bit more honed in on the work I do in the world and what the content is for that. I want read you a sentence from the latest description, which may change, and it says, A place for seasoned entrepreneurs who have outgrown conventional tactics and are open to a different kind of intelligence to navigate what's next.
I used the word different kind of intelligence because I didn't wanna make it too spiritual. I didn't wanna make it too neuroscience focused. I didn't wanna make it exclusively Intuition led. It's a different kind of intelligence. It's frequency, it's body wisdom. It's being tuned in and tapped in to [00:02:00] source, coming through you and guiding you.
It's being open to the natural rhythms of the universe and being more tuned in and tapped into that than what people are telling you. It's being tuned in and tapped into your inner knowing versus external advice. It's being tuned in and tapped into your body wisdom over what your mind is telling you.
And if I had to encapsulate that, that is a different kind of intelligence. This week represents an energetic shift that people in this world have been talking about for years.
It's not gonna happen overnight. A lot of it's marketing because everything is individual to your specific situation and your specific chart.
The first. Episode of this podcast, which was the aligned CEO was May of 2023. I thought it was May of 24, but I had a couple of starts and stops and I didn't even realize that, and I did that when Jupiter went into Taurus. Taurus is the [00:03:00] throat, but Taurus is also the body.
That was what I had in mind with the aligned CEO, this person who was navigating. In the business realm through Body Wisdom, and we've gone through a lot of iterations and layers of this podcast to come back to that point. Not really, it's not the spiritual podcast. It was when this first started, or even that podcast, which was very spiritual.
We've had many iterations since then, but I wanted to name that because that's what's in the water and that's what's in the collective, and no one's talking about it. And even worse, the people who are pretending to know what's going on in the business world, they are the ones that are either not hip to what's happening or are talking about it the least because they wanna look more strategic.
They don't wanna alienate their core audience, which may not be open to the unseen. Or they don't want to admit that they're going through that themselves. They wanna look [00:04:00] perfect. I think the era of looking perfect and following people who pretend they're perfect is over, at least for my view of the world.
It may take a while for the rest of society to catch up, and I wanna name it. A lot of the stuff that I said a couple of years ago is now. Aging like a fine damn wine. So I wanted to name this two
I think this is an important day. And the message I'm gonna be dropping in next is an important message and I'll see you then.
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