Positioning, orientation and "alternative ways" of sourcing intelligence–including but not limited to Human Design–to inform business and decision-making viewed through one lens: helping entrepreneurs and founders position themselves (in life and in the market) so they can see more clearly, distinguish signal from noise and make smarter moves as they navigate forward. We toss the nonsense of industry dogma and manufactured authority to share practical truths, unconventional frameworks and perspectives you won't hear anywhere else.

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I'm Sunita. Business consultant and "non-traditional" positioning strategist. 25yrs of category innovation and strategic business experience. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, mastery of esoteric tools and a focus on systemic, practical application into everything I do. 

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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals, entrepreneurial stories and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Seasonal and mostly solo with select hand-picked guests.